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Company Announcement No. 8-2021
Copenhagen, July 30, 2021
As part of our new IR-strategy we plan to give updates and more transparency about what is going on here at the Trophy Games HQ.
As promised, here is our third update - and our first future business update with status on games and projects under development.
If you have any suggestions for our upcoming investor updates or things you want to hear more about, please email soren@trophy-games.com
Status on Warhammer AoS: Soul Arena
Soul Arena will kick off in a closed beta soon. You can participate in the closed beta by signing up with your email via soularena.gg
The closed beta will include a match experience close to fully ready, while tutorial, monetization and various add-ons are yet to come.
We have scheduled a release plan with Games Workshop for an open beta in Q3 but the deadline is subject to potential minor delays based on current negotiations about exclusivity with some major platforms. If Soul Arena is delayed for this reason it will be great news.
You can also check out this cool showcase video of Soul Arena.
Status on Five
On June 30th Five was released globally on Google Play and is yet to be released on all other platforms.
Since then, the game has had more than 100,000 installs and averaged 3,513 installs per day. All is organic traffic, meaning no money has been spent on marketing nor have we made cross promotion with our other games. This is a record high standard, and better numbers than what we have seen before with any of our games.
This indicates a huge potential and that we hit blue ocean in this market. Having said that there is still work to do on the long term retention before the game will become a monetization success also.
An Esports manager game is a genre not known to many, and we see that our audience installing the game has a very steep learning curve and churn faster than in our other games. To solve this, we have set up a large QA study group with Google to try and crunch some of the challenges. It is a long term process, and whether Five will have its big monetization breakthrough depends on how successful we are at solving the game's challenges over the next year.
Status on other future game projects
We had a 3-phase plan for Xombat, when we acquired the company:
Phase 1: Prove the case by adding synergies and our expertise to grow Airline Manager 4 (AM4).
Phase 2: Create Shipping Manager based on AM4, if phase 1 goes well.
Phase 3. Create a framework to expand the series to even more transport management games if we see potential is high for this.
Phase 1 has been a great success, AM4's revenue for the last 30 days is up more than 100% since we took over and is estimated to reach 5.5m DKK for the full year.
AM4 currently has the most paying users of any of our games, and we think we are only getting started. The cross promotion potential between airline and shipping (and other transport genres) is very good, and we think we can raise monetization even further for AM4, as we are only halfway through our battle plan.
Given the fantastic performance so far, phase 2 will start in H2 and as part of this process we have hired additional two people who will join the Xombat team. We are highly confident we will proceed to phase 3 later on and therefore Shipping Manager will be developed based on the framework, which can allow us to expand the series to more games faster if Shipping Manager proves to be a success as well.
Next major event for the company will be the half-year report which will be published on August 11th.
CONTACT INFORMATION
TROPHY GAMES Development A/S
Søren Gleie, CEO
Office (+45) 7172 7573
E-mail: soren@trophy-games.com
TROPHY GAMES Development A/S
Højbro Pl. 10, DK-1200 Copenhagen, Denmark
Certified Adviser
Grant Thornton
Jesper Skaarup Vestergaard
Mobile (+45) 31 79 90 00
Grant Thornton Stockholmsgade 45 2100 Copenhagen Ø Denmark
OBS: Trophy Games har digital IR aftale med ProInvestor.com
Copenhagen, July 30, 2021
As part of our new IR-strategy we plan to give updates and more transparency about what is going on here at the Trophy Games HQ.
As promised, here is our third update - and our first future business update with status on games and projects under development.
If you have any suggestions for our upcoming investor updates or things you want to hear more about, please email soren@trophy-games.com
Status on Warhammer AoS: Soul Arena
Soul Arena will kick off in a closed beta soon. You can participate in the closed beta by signing up with your email via soularena.gg
The closed beta will include a match experience close to fully ready, while tutorial, monetization and various add-ons are yet to come.
We have scheduled a release plan with Games Workshop for an open beta in Q3 but the deadline is subject to potential minor delays based on current negotiations about exclusivity with some major platforms. If Soul Arena is delayed for this reason it will be great news.
You can also check out this cool showcase video of Soul Arena.
Status on Five
On June 30th Five was released globally on Google Play and is yet to be released on all other platforms.
Since then, the game has had more than 100,000 installs and averaged 3,513 installs per day. All is organic traffic, meaning no money has been spent on marketing nor have we made cross promotion with our other games. This is a record high standard, and better numbers than what we have seen before with any of our games.
This indicates a huge potential and that we hit blue ocean in this market. Having said that there is still work to do on the long term retention before the game will become a monetization success also.
An Esports manager game is a genre not known to many, and we see that our audience installing the game has a very steep learning curve and churn faster than in our other games. To solve this, we have set up a large QA study group with Google to try and crunch some of the challenges. It is a long term process, and whether Five will have its big monetization breakthrough depends on how successful we are at solving the game's challenges over the next year.
Status on other future game projects
We had a 3-phase plan for Xombat, when we acquired the company:
Phase 1: Prove the case by adding synergies and our expertise to grow Airline Manager 4 (AM4).
Phase 2: Create Shipping Manager based on AM4, if phase 1 goes well.
Phase 3. Create a framework to expand the series to even more transport management games if we see potential is high for this.
Phase 1 has been a great success, AM4's revenue for the last 30 days is up more than 100% since we took over and is estimated to reach 5.5m DKK for the full year.
AM4 currently has the most paying users of any of our games, and we think we are only getting started. The cross promotion potential between airline and shipping (and other transport genres) is very good, and we think we can raise monetization even further for AM4, as we are only halfway through our battle plan.
Given the fantastic performance so far, phase 2 will start in H2 and as part of this process we have hired additional two people who will join the Xombat team. We are highly confident we will proceed to phase 3 later on and therefore Shipping Manager will be developed based on the framework, which can allow us to expand the series to more games faster if Shipping Manager proves to be a success as well.
Next major event for the company will be the half-year report which will be published on August 11th.
CONTACT INFORMATION
TROPHY GAMES Development A/S
Søren Gleie, CEO
Office (+45) 7172 7573
E-mail: soren@trophy-games.com
TROPHY GAMES Development A/S
Højbro Pl. 10, DK-1200 Copenhagen, Denmark
Certified Adviser
Grant Thornton
Jesper Skaarup Vestergaard
Mobile (+45) 31 79 90 00
Grant Thornton Stockholmsgade 45 2100 Copenhagen Ø Denmark
OBS: Trophy Games har digital IR aftale med ProInvestor.com
30/7 2021 15:54 Helge Larsen/PI-redaktør 095638 Trophy Games Company Announcement No. 9-2021
Copenhagen, July 30, 2021
With 15 years in the gaming industry including employment as Finance Manager at Electronic Arts, Controller at Ubisoft, Finance Director at Eidos & Square Enix and lately CFO at Crey Games, Mariana Chucri is a strong profile to add to Trophy Games' executive management.
Mariana holds an executive MBA from McGill College - HEC Montreal and a BBA accounting from HEC Montreal University and will join Trophy Games on October 1st 2021.
The decision to hire Mariana was made in accordance with the prospectus. Carina Vienberg, our current interim CFO, has been with us up to and during the IPO process and will stay on until Mariana is well onboarded. A big thanks to Carina for a job well done. Carina will return to her role as CFO in Lehrmann Ventures.
Trophy Games Development Chairman of the board, Jan Lehrmann states on the employment:
"We are extremely pleased that we have been able to attract a capacity as Mariana. Not only does she have tons of experience from within the gaming industry, but she also comes with a great network and superb skills to equip Trophy Games for an even stronger strategic and financial position in the future. We look forward to getting her on board."
CONTACT INFORMATION
TROPHY GAMES Development A/S
Søren Gleie, CEO
Office (+45) 7172 7573
E-mail: soren@trophy-games.com
TROPHY GAMES Development A/S
Højbro Pl. 10, DK-1200 Copenhagen, Denmark
Certified Adviser
Grant Thornton
Jesper Skaarup Vestergaard
Mobile (+45) 31 79 90 00
Grant Thornton Stockholmsgade 45 2100 Copenhagen Ø Denmark
Copenhagen, July 30, 2021
With 15 years in the gaming industry including employment as Finance Manager at Electronic Arts, Controller at Ubisoft, Finance Director at Eidos & Square Enix and lately CFO at Crey Games, Mariana Chucri is a strong profile to add to Trophy Games' executive management.
Mariana holds an executive MBA from McGill College - HEC Montreal and a BBA accounting from HEC Montreal University and will join Trophy Games on October 1st 2021.
The decision to hire Mariana was made in accordance with the prospectus. Carina Vienberg, our current interim CFO, has been with us up to and during the IPO process and will stay on until Mariana is well onboarded. A big thanks to Carina for a job well done. Carina will return to her role as CFO in Lehrmann Ventures.
Trophy Games Development Chairman of the board, Jan Lehrmann states on the employment:
"We are extremely pleased that we have been able to attract a capacity as Mariana. Not only does she have tons of experience from within the gaming industry, but she also comes with a great network and superb skills to equip Trophy Games for an even stronger strategic and financial position in the future. We look forward to getting her on board."
CONTACT INFORMATION
TROPHY GAMES Development A/S
Søren Gleie, CEO
Office (+45) 7172 7573
E-mail: soren@trophy-games.com
TROPHY GAMES Development A/S
Højbro Pl. 10, DK-1200 Copenhagen, Denmark
Certified Adviser
Grant Thornton
Jesper Skaarup Vestergaard
Mobile (+45) 31 79 90 00
Grant Thornton Stockholmsgade 45 2100 Copenhagen Ø Denmark
